HetKinderhuis is a website that focuses on parents and their children. We noticed that there is a lot of useful information for new parents and all baby research is well documented. This is true for all health, education and safety questions. But nobody focuses on the products in this overly-expensive market. Do you really need to spend that much on every product? Is safety always the main concern, or are we sometimes exaggerating?
It started with the founders becoming young parents. When becoming parents we noticed that we did a lot of research into baby products. Trolleys, beds, bottles, bibs, … everything needs to be safe and well researched. We also noticed that the (then) existing content left us some blacks that we needed to fill. By starting with our own research we noticed that quite a few readers appreciated our work. This pushed us to continue providing helpful reviews and product comparisons for parents, or family and friends who wish to support them.
The values held by Smart Young Media are transferred into our websites and their content. By conducting research, comparing several stores and brands, and sharing sources and information, we hope to communicate these values. Honesty, transparency and integrity are key to our way of working.